Oh… how the mighty have fallen!
For DECADES… literally decades… Fox News was undeniably the #1 name in news.
They had more viewers than CNN, MSNBC, and the rest of their competitors.
It was never even close.
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But ever since Fox News appeared to backstab President Trump on election night, their ratings are down the toilet.
We’re not talking about a minor dip…
If any of the “establishment” politicians think that they can “return to normal” with Biden, Fox News’ ratings should be the warning sign that this movement is bigger than you think.
More details on Fox News’ ratings struggles below:
— The Daily Wire (@realDailyWire) December 23, 2020
Fox News ratings have dropped by 40%, and they don’t know how to turn it around….
"Very, Very Nervous About It" — Former Host Says Fox News Is Tanking, Lost 40% Of Audience https://t.co/iT6tGyxRRo
— Andrew C ™️ (@Sheckyi) December 22, 2020
Attention ALL REPUBLICANS take a look at the FOX NEWS ratings. We can and will do to you what we did to Fox news if you do not get on board and start fighting for President Trump. This will be your last year in office I PROMISE.
— Robert Philmore (@PhilmoreRobert) December 24, 2020
I love watching Fox News's ratings tank.
They deserve every bit of this and more for what they did to President Trump and their viewers.
— C3 (@C_3C_3) December 22, 2020
So where are Fox News viewers going?
Obviously, they’re turning to online sources such as WeLoveTrump!
But they’re also going to TV alternatives like Newsmax and One America News.
USA Today confirms that Newsmax is gaining BIG LEAGUE on Fox:
A surge of post-election momentum for pro-Trump networks suggests that Fox News’ status as the primary cable news destination of far-right conservative viewers may not be as solid as previously thought.
But it’s unclear whether recent audience growth for Newsmax and One America News (OAN) is sustainable – and experts question whether those networks can lure the type of advertisers that have enriched Fox News.
In the period leading up to the election and in the weeks thereafter, Newsmax and OAN have attracted a growing audience of far-right conservatives by amplifying President Donald Trump’s false declaration of victory and his unfounded accusations of election fraud.
Newsmax, the larger of the two, appears to have made a dent in Fox News’ ratings since then, although Fox News remains the far-and-away leader.
Bea Quirk, a 76-year-old retiree from Colonial Beach, Virginia, said she switched from Fox News to Newsmax after Fox News “pushed Trump aside” by declaring Joe Biden as the winner of the 2020 election.
“I have watched Fox News since long before Trump walked down the aisle,” she said. “I’m a Trump fan. I don’t like the way he was treated.”
In the last full week before the election, primetime ratings for Fox News were more than 90 times greater than primetime ratings for Newsmax, according to ratings tracker Nielsen.
But in the first full week after the election, Fox News’ lead had declined to less than nine times the ratings of Newsmax. And by the week of Nov. 30, the lead was down to less than seven times.
“Fox News is being forced to actually compete for its audience for the first time in years,” said Matt Gertz, senior fellow at Media Matters for America, a liberal watchdog group that closely tracks cable news. “They have had more or less a monopoly over right-wing cable news and have been the focal point of the overall conservative media ecosystem for decades – and now they are needing to deal with competitors coming from the right and trying to take away some of their market share.”
To be sure, Fox News has remained the most-watched cable news network in primetime, also besting CNN and MSNBC despite recent growth for those networks. But the momentum is undeniable for Newsmax, which averaged 401,000 viewers in primetime the week of Nov. 30, compared with 57,000 the week before the election and 233,000 the week of the election, according to Nielsen.
The surge for Newsmax in recent weeks even attracted the attention of “Saturday Night Live,” which spoofed the network in a skit about a sports channel that won’t acknowledge that the woeful New York Jets have ever lost a football game.
Fox News declined to comment for this story. But Steve Tomsic, chief financial officer of Fox News owner Fox Corp., recently told analysts and investors that the network “has got amazing brand loyalty” with a broad base of support that extends beyond the primetime lineup to its daytime shows and an extensive online and TV newsgathering operation.
“We don’t take lightly the potential for competition, whether it’s the existing sort of classic MSNBC or CNN, or the sort of emerging ones like Newsmax and OAN,” Tomsic said at an investment conference, adding that “we kind of welcome it because it sharpens us up and gives us a real focus.”
The only Fox News host that has seriously covered and consistently covered the accusations of voter fraud is Sean Hannity.
Other hosts have appeared to scoff at the idea.
And Tucker Carlson even infamously appeared to mock Sidney Powell.
That certainly did not sit well with the Trump base.
And it’s showing in Fox’s ratings.
— David Reaboi (@davereaboi) December 22, 2020
Ratings are in and they are bad for FOX.https://t.co/wkimUiDHmN
— David J Harris Jr (@DavidJHarrisJr) December 27, 2020
So why are former Fox News loyalists switching to alternative sources for information?
The Washington Post attempted to dissect the dynamic:
On the morning after Election Day, Greg and Jenny Brethen, loyal viewers of Fox News who watched the channel religiously for almost 20 years, turned on their go-to morning show, “Fox & Friends,” and thought they saw something fishy.
The Tennessee couple sensed that their favorite Fox personalities, weekday co-host Brian Kilmeade and weekend co-host Pete Hegseth, who appeared in a segment, were holding back. “Like they were both instructed to keep their mouth shut, that’s how I felt,” Jenny said.
The previous evening, the nonpartisan Fox News Decision Desk was the first network prognosticator to call the state of Arizona for Joe Biden, a call that to some was early — but ultimately held up. On Nov. 7, the network called the election for the former vice president, although Hegseth won’t call him the president-elect and Kilmeade has qualified his presidency with an uncertain “if.”
Whatever it was, Greg said the couple “felt duped.” At that moment, they decided to stop watching Fox News forever and look for an alternative. After hearing about the conservative upstart Newsmax during a pro-Trump rally, they chose to give the channel a shot.
“We’re permanently switched,” Jenny, 46, said in a recent phone interview. “We’re not going back. Once you do something like that, you’re done in our book.”
Jenny, who said she now watches Newsmax from the time she gets up to the time she goes to bed, was among the 15 longtime Fox News loyalists who spoke with The Post in depth about why they have flipped the channel to Newsmax in recent weeks and months.
Their stories lend texture to what has been a quantifiable shift in the number of people who watch Newsmax, a much-smaller, would-be competitor network that has seen a dramatic uptick in viewers in the weeks since the election by capitalizing on conservative frustration with Fox, and, some say, a desire from President Trump’s fans to keep alive the flailing narrative that he will ultimately serve a second term, despite Biden’s coming inauguration.
Although Trump has criticized Fox’s news division and encouraged his followers to flip the channel to Newsmax or One America News, the majority of those interviewed, all Trump supporters, said they learned of Newsmax from word-of-mouth or from online research.
“I jumped on it and haven’t looked back,” said 40-year-old technical engineer Jeremy Arant, who was introduced to Newsmax by his friends after the election.
Newsmax stunned industry observers when host Greg Kelly’s 7 p.m. show beat Fox’s 7 p.m. show, hosted by anchor Martha MacCallum, among viewers between the age of 25 and 54 on Dec. 7 — though it has not repeated the feat. Still, comparing the month before the election and a post-election period, between Nov. 9 and Dec. 17, Kelly’s show has experienced a 486 percent increase in viewership (up an average of 667,000 viewers), while McCallum’s show has declined by 44 percent, or down an average of about 1.4 million total viewers, according to Nielsen data. McCallum’s “The Story” program still has a big lead over “Greg Kelly Reports,” however.
Comparing Newsmax’s weekday performance between 4 p.m. and 8 p.m. to Fox’s, though, Newsmax has experienced a 497 percent viewership increase — during the post-election period, but excluding Thanksgiving — while Fox has experienced a 38 percent decline. (In the most recently measurable week, however, Newsmax was down from its post-election ratings highs in mid-November.)
While Fox called the election for Biden shortly after the rest of the mainstream media did so, Newsmax waited 37 additional days, only adopting the president-elect moniker after the electoral college confirmed his victory on Dec. 14. But Kelly, who has emerged as Newsmax’s biggest star, a bomb-thrower in the mold of Fox News star Sean Hannity, doesn’t agree with the decision. Kelly acknowledged that some of his colleagues have referred to Biden as president-elect, but said recently, “I personally feel they’re wrong.”
“The night of the election completely did it. I haven’t turned on Fox News since,” said Jami Salamida, 43, a paralegal who lives in West Virginia. She watched Fox for two decades and now said she watches between eight and 10 hours of Newsmax each day.
This should be a warning to any Republican Senators and House representatives who don’t intend on fighting for President Trump on January 6.
We are your base!
You are supposed to represent WE THE PEOPLE!
President Trump has clearly UNITED the Republican voters together.
It’s time that our representatives finally began fighting for us!
Eric Bolling has said that “Fox lost about 40% of their audience. 40%. That’s a big number.” In recent weeks, Fox has disputed such claims, pointing out that while some programs have dropped a third of their viewers since election night, they still atop the cable news ratings. pic.twitter.com/bpmpdp3rMp
— Tony Caruso (@Caruso_tony) December 27, 2020
Look at what happened to the rest of the people on FOX all of their ratings have gone down dramatically, because they lie to the people instead of report on the actual news.
— Dr. Dawn Michael💗 (@SexCounseling) December 24, 2020
All of FOX news DGAF… ratings down 50%… we DGAF… your loss!!!
— J.M.🇺🇸 (@JackM2020) December 23, 2020