These days it’s become disheartening to see all of the businesses jump on board with Black Lives Matter.
Most probably do it because they fear the condemnation they’ll receive from the “woke” crowd.
Well not Trader Joe’s!
The supermarket company has received fierce criticism from the BLM mob to change grocery labels they deem “racist.”
And the company has refused to do so!
Here’s full details on the story from Fox Business:
Trader Joe’s seemed to reverse a decision to rebrand some of its international food labels, denying that the packaging is racist.
After saying earlier this month that it is replacing “any variations” on the name Trader Joe’s, the company said in an announcement on its website it will keep “products that resonate with our customers” on the shelves. For decades, the chain has used names like Trader Giotto’s, Trader José’s and Trader Ming’s on international foods.
“Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing,” the company wrote.
Trader Joe’s has not responded to a request for comment on which labels will be continued.
The grocery chain affirmed that it is discontinuing some older names or product lines that weren’t selling well following a review that began a couple of years ago.
A Change.org petition organized by California high school senior Briones Bedell demanding changes to Trader Joe’s branding has garnered more than 4,800 signatures as of Wednesday, but the chain said it does “not make decisions based on petitions.”
Thank God Trader Joe’s has some sense!
It’s not racist at all to give a hot sauce a Hispanic name.
Or noodles an Asian name.
See what’s trending on Twitter over Trader Joe’s announcement right here:
People magazine had more to report on the matter:
Trader Joe’s has issued a new statement in response to the backlash over the labeling of some of their international food products.
Earlier in July, an online petition began circulating which called out the company's race-related food labels — including "Trader José," the grocery chain's label for its Mexican products and "Arabian Joe," for its Middle Eastern products — stating that the “branding is racist because it exoticizes other cultures.”
“It presents 'Joe' as the default 'normal' and the other characters falling outside of it," the petition states.
Although a previous statement from a company spokesperson seemingly indicated that Trader Joe's would be changing the branding on some of its products, a new press release appeared to take a different stance.
“In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach,” read the company statement, which was dated July 24.
“A few weeks ago, an online petition was launched calling on us to ‘remove racist packaging from [our] products.’ Following were inaccurate reports that the petition prompted us to take action,” the statement continued. “We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.”
The company statement went on to indicate that the branding of international products originated “decades ago” with the company’s “Buying Team.”
“We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures,” the statement continued. “Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.”
Watch CBS's report right here: