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Hershey Faces Major Backlash After Putting Transgender In Women’s Day Comemrcial


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Users on Twitter slammed chocolate company Hershey for putting a transgender in the lead role in a Women’s Day commercial.

Hershey used biological male Fae Johnstone, in a leading role to promote their new limited edition Candy Bar called “Her”.

In the ad Johnstone stated “My name is Fae Johnstone, I’m the executive director of ‘Wisdom to Action.’ We can create a world where everyone is able to live in public space as their honest and authentic selves.”

Watch the commercial here:

Fox News had these details to report:

Social media users slammed candy company Hershey’s after it debuted a pro-transgender ad for its chocolate bars in honor of International Women’s Day.

Disturbed Twitter users hammered the new ad for presenting a transgender woman as Hershey’s representation of the pro-female celebration.

The ad debuted Wednesday as part of Hershey’s Canada’s “Her for She” campaign in honor of International Women’s Day on March 8. The short spot featured trans woman Fae Johnstone – who it noted is a “2SLGBTQUIA+ Advocate” – promoting Hershey’s new female-themed wrapper.

In the clip, Johnstone was shown posing with the limited-edition candy bar while providing a voiceover explaining the inclusivity initiative. The trans woman claimed, “My name is Fae Johnstone, I’m the executive director of ‘Wisdom to Action.’ We can create a world where everyone is able to live in public space as their honest and authentic selves.”

As the short ad ended, it depicted Johnstone posing and laughing alongside several biological women. The voiceover concluded with an invitation for viewers to view Hershey’s Canada’s International Women’s Day campaign on its website.

The New York Post had more details to report:

Incensed social media critics are threatening to boycott Hershey’s after the brand featured a transgender woman in an ad campaign for International Woman’s Day 2023.

The chocolate meltdown came to light after the Pennsylvania-based candy company brought back its “She” bar — known as “Her” in Canada — in an effort to “celebrate the women changing the future,” according to the candy giant’s website.

The wrapper features the faces of five women who were selected to be part of the cacao-fueled empowerment campaign. One of the featured candy-promoters is Fae Johnstone, a Canadian transgender rights activist, who celebrated her selection on Twitter.

“The chocolate’s out of the wrapper!” Johnstone, 24, gushed. “Honored to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers.”



 

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