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Rachel Maddow’s Ratings Are CRASHING As She Tries to Make a Comeback


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Are you a fan of Rachel Maddow’s nightly MSNBC show?

No? Didn’t think so…

Well, it turns out the MSNBC host took a long hiatus to work on “other projects,” but now she’s back… kind of.

Instead of appearing every weeknight, Maddow is only hosting her show on Mondays.

And this is AFTER she was supposedly stepping away for good…

So, how is her “comeback” going?

Apparently not too well.

But there’s *some* good news for MSNBC.

They’re not as bad as CNN!

Then again, that’s not a very high bar.

Hot Air provides more details:

If you happen to be one of those people who watch MSNBC in the evenings (for some reason) you might have noticed something missing over the past couple of months. That’s because Rachel Maddow, typically the network’s most popular and highly rated host, took a lengthy sabbatical to work on “other projects.” But she recently returned to her regular job… sort of. Rather than appearing every evening from Monday through Friday, Maddow is only hosting her show on Monday nights. The other four nights of the week, the show is hosted by Alex Wagner. It has now become clear that MSNBC’s audience is responding with a collective yawn. The ratings in that time slot when Wagner is at the helm have plummeted. She’s drawing literally a million fewer viewers than Maddow on average and they didn’t have very many millions to begin with.

Yikes.

The executives at MSNBC can’t be very happy about this.

Keep in mind that next year is a presidential election year.

The networks will want to have their ratings machines firing on all cylinders by the time the election comes around.

But both MSNBC and especially CNN are losing big time to Fox News!

https://twitter.com/otter25702/status/1623887382436102144

So how bad are the ratings exactly?

Well, not only is Maddow down across the board, but she’s also down in the key “demo” that advertisers covet.

The Conservative Brief has an excellent breakdown of the numbers:

“‘Alex Wagner Tonight’ has averaged 1.6 million viewers through two weeks compared to 2.6 million for ‘The Rachel Maddow Show’ when it aired on Mondays during that two-week span, as Wagner shed over 30% of Maddow’s audience. Maddow also pulled in 241,000 viewers from the advertiser-coveted 25-to-54 age demographic during that time, compared to only 163,000 for Wagner,” the outlet reported. “Additionally, Wagner has lost nearly 30% of viewers in the key demo, going from 183,000 in her debut to 112,000 in last Friday’s broadcast, falling from first to seventh among MSNBC offerings.”

[…]

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Media critic Jeffrey McCall believes MSNBC executives are very worried about Maddow only hosting the show once a week and how the ratings have fallen off a cliff.

“MSNBC execs have to be concerned by this weak primetime showing. Maddow’s show has for a long time been a tent pole for MSNBC’s entire evening, delivering audiences for the 9 p.m. hour, but also boosting viewership in the hours before and after,” McCall said.

“With Trump out of office for almost a year and a half now, it is hard to generate ratings by raging about Trump. Further, with the multiple policy problems of the Biden administration, it is difficult to generate a left-leaning audience to watch the daily parade of bad news about inflation, crime, international turmoil, and so on, even when there is a left-of-center spin on those topics,” McCall said. “Those left-leaning viewers are choosing to just avoid news programming these days, even in venues that are sympathetic to the Biden administration.”

It will be interesting to see how the mainstream media chooses to cover President Trump as he ramps up his 2024 campaign.

Right now, things are relatively quiet.

But we expect the train to really get going the closer we get to 2024!



 

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