“All major supermarkets will very soon no longer accept cash or card payments, and instead, force customers to use their face or fingerprints to pay for essential items, in what is another huge leap toward a dystopian cashless society,” The Expose writes.
Mastercard last week published a press release for their new ‘Biometric Checkout Program.’
The financial services corporation wants to implement a payment system that only requires a quick smile or wave of the hand.
“The trusted technology that uses your face or fingerprint to unlock your phone can now be used to help consumers speed through the checkout,” Mastercard says.
With Mastercard’s new Biometric Checkout Program, all you will need is yourself.
As part of a global launch announced earlier today, the program represents a first-of-its-kind technology framework to help establish standards for new ways to pay at stores of all sizes, from major retailers to mom-and-pop shops. The program outlines a set of standards that banks, merchants and technology providers adhere to, helping to ensure the security and privacy of personal data when people pay biometrically.
Globally, 74% of consumers have a positive attitude towards biometric technology, and the market for contactless biometrics technology is projected to reach $18.6 billion by 2026.
“The way we pay needs to keep pace with the way we live, work and do business, offering choice to consumers with the highest levels of security,” said Ajay Bhalla, president, Cyber & Intelligence at Mastercard. “Our goal with this new program is to make shopping a great experience for consumers and merchants alike, providing the best of both security and convenience.”
Transforming the checkout experience
Participants in Mastercard’s Biometric Checkout Program offer consumers the option to conveniently enroll into their biometric checkout services, in store or at home, through a merchant or identity provider app. Once enrolled, there is no need to slow down the checkout queue searching through their pockets or bag. Consumers can simply check the bill and smile into a camera or wave their hand over a reader to pay. The new technology ensures a fast and secure checkout experience, whilst also empowering consumers to choose how they want to pay.
74% of the global population has a “positive attitude” towards biometrics?
How many people participated in this study?
Do they know the dangers of implementing this technology?
— Sikh For Truth (@SikhForTruth) May 25, 2022
According to The Expose, this Biometric Checkout Program has already started to go live.
The program has already gone live in five St Marche grocery stores in Sao Paulo, Brazil, with more trials also planned for Asia and the Middle East. Mastercard says it plans to roll it out globally later this year.
The payments company wants to roll the programme out worldwide for small and large retailers. Ajay Bhalla, the president of cyber and intelligence at Mastercard, said: “The way we pay needs to keep pace with the way we live, work and do business, offering choice to consumers with the highest levels of security.
“Our goal with this new programme is to make shopping a great experience for consumers and merchants alike, providing the best of both security and convenience.
“All the research that we’ve done has told us that consumers love biometrics”.
Did Mastercard only conduct its market research in China? It certainly sounds like it.
The current spin being used to justify using the biometric payment system and forcing the public to live in a dystopian cashless society is that it will “lead to shorter queues, be more hygienic than tapping in a pin, and be less vulnerable to fraud.”
Multinational corporations are building the framework for a dystopian society that monitors your every move and purchase.
With the rise of artificial intelligence and digital identity implementation, we’re inching closer to a technocratic world that eliminates all privacy.
Mastercard has credit cards ready for this invasive future:
The Mastercard Biometric Card combines chip technology with fingerprints to conveniently and safely verify the cardholder’s identity for in-store purchases. An embedded sensor that’s powered by the chip, authenticates identity through a fingerprint and can be used at EMV terminals worldwide.
The best way to push against this draconian system is to always pay cash wherever possible.