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State Farm Donating Transgender Books for Kindergarteners to Schools in Florida, Whistleblower Reveals


Auto insurance company State Farm has partnered with the “GenderCool Project” to supply transgender books for students as young as kindergarten to schools in Florida.

A whistleblower gave an email from the company to their Florida agents to the nonprofit organization Consumers’ Research.

“The three books, A Kids Book About Being Transgender, A Kids Book About Being Non-Binary, and A Kids Book About Being Inclusive, contain various descriptions about gender and identity meant to disprove the notion that gender is the same as biological sex and establish that it is therefore changeable,” the Washington Examiner reports.

The GenderCool Project markets the “three book bundle” to children ages 5 and over, a fact noted in the whistleblower email.

“The project’s goal is to increase representation of LGBTQ+ books and support our communities in having challenging, important and empowering conversations with children age 5+,” the email said.

Dated Jan. 18, the email was sent by Jose Soto, a corporate responsibility analyst for State Farm in Florida, and in addition to promoting the company’s partnership with the GenderCool Project, it sought to recruit six State Farm insurance agents in Florida to “[receive] these books in March, then [donate] them to their community by the end of April.”

“This is a fantastic way to give back and an easy project that will help support the LGBTQ+ community and to make the world around us better,” the email added.

While the communique only referenced recruiting volunteer agents in Florida, it indicated that the program is a nationwide initiative.

“Nationwide, approximately 550 State Farm agents and employees will have the opportunity to donate this three book bundle to their local teacher, community center, or library of their choice,” Soto wrote in the email.

But the promotion of the project in Florida is notable because Gov. Ron DeSantis recently signed into law the Parental Rights in Education Bill, prohibiting classroom instruction of gender identity and sexual orientation through third grade.

The law, which is set to take effect on July 1, was derided by Democrats and progressive pundits as an attempt to censor gay and transgender education that would result in a rise in suicides by gay and transgender youth. Critics and legacy media outlets dubbed the legislation as the “Don’t Say Gay Bill” despite “gay” never appearing in the law’s text.

In a zoom call with reporters, Consumers’ Research Executive Director Will Hild noted that the materials promoted by State Farm and produced by the GenderCool Project would be barred from use in public schools once the new law takes effect in July.

In a statement to the Washington Examiner, State Farm defended the program.

From The Gateway Pundit:

“Participants are not being asked to share with schools,” the statement said. “At State Farm, we are committed to diversity and inclusion; they aren’t just words, they are truly part of how we do business and lead our organization. We recognize and value the diversity of all people, and support a culture of respect and inclusion in the communities in which we live and work, as well as our workplace. The LGBTQ+ community is a valued part of the communities we serve and are valued members of our workplace.”

The company continued, “Kindness and respect is expected in all our interactions and extended to everyone we do business with across all segments of society. We embrace diversity and inclusion because it’s the right thing to do. We work with a variety of organizations and causes that express their own unique views, and support civil and open dialogue on challenging topics.”


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