M&Ms Brand Mocked Relentlessly After Vowing to Make Characters “More Inclusive”

The popular chocolate candy M&Ms is changing their focus to diversity and inclusivity.

The VP of Mars (the parent company of M&Ms) announced that they will be focusing on starting a movement to make everyone feel included.

How do they plan on doing this, you ask?

Simple, they will make all of the cartoon M&Ms more diverse.

No, I’m not kidding.

The green and brown “girl” M&Ms will now focus on “empowerment and confidence” in women.

The VP also claimed that the orange M&M, who suffers from anxiety, will be at the forefront because it is the most “relatable” of the characters among Gen Z.

So, let’s get this straight…

The orange M&M essentially has mental problems, so it’s going to act as the face of the brand?

You can’t make this stuff up.

Here is the ad for the new and diverse M&Ms:

M&Ms characters to become more inclusive https://t.co/pcgRqcxJ0q pic.twitter.com/JxFbZWUfZa

— The Hill (@thehill) January 20, 2022

The Hill has more on this totally not satirical story:

Candy is about to get more “inclusive,” with the maker of M&M’s announcing its famed characters are getting modern makeovers and will have more “nuanced personalities.”

Mars, Incorporated, the company behind the colorful, candy-coated chocolates, announced Thursday a “global commitment to creating a world where everyone feels they belong and society is inclusive.”

As part of the new mission to increase the “sense of belonging for 10 million people around the world by 2025,” Mars said the M&M’s characters — who serve as mascots of sorts for the brand — would be receiving fresh, new looks.

Conservative commentator Matt Walsh shared this video of the Mars VP making the announcement:

The VP of M&Ms explains that they’re making the M&Ms characters more inclusive in order to “start a movement.” The girl M&Ms will be focused on “empowerment” while the orange M&M will “embrace his true self.”

This is not a parody pic.twitter.com/Fo7km8XTSD

— Matt Walsh (@MattWalshBlog) January 20, 2022

The orange M&M is everything wrong with the current generation, so sure, make it the mascot…

finally an M&M with mental health struggles https://t.co/xa2RL6moFW pic.twitter.com/wvPWGVDnxp

— matt (@mattxiv) January 20, 2022

The company is being mocked relentlessly online following the announcement:

No one in all of human history has ever looked at a fucking M&M and said "I don't feel represented." pic.twitter.com/mH4OxQaso6

— JOLLY J✨ (@DynamoSuperX) January 20, 2022

When you find out your M&M’s are finally inclusive: pic.twitter.com/195eD3jAC9

— Daily Wire (@realDailyWire) January 20, 2022

I can't even eat a fucking M&M now without choking on equity, diversity and inclusion. https://t.co/0xNBL6HZOk

— Eve Barlow (@Eve_Barlow) January 21, 2022

Pour one out for slutty green M&M we'll miss u ho https://t.co/hiO9tjGYU6

— Merry Kish ☮️ (@MerryKish) January 21, 2022

telling my kids this was the green m&m pic.twitter.com/wNFzt3KuAt

— Matt Fowler (@TheMattFowler) January 21, 2022

"It doesn't matter if you're black, white, trans or nonbinary––we at M&M's would love to get rich by giving you type 2 diabetes."

You gotta love Corporate Woke. lmao pic.twitter.com/lQYnjNn9j9

— Coleman Hughes (@coldxman) January 20, 2022

https://twitter.com/NotABigJerk/status/1484226784786792450?s=20