Black Rifle Coffee Throws Conservative Customer Base Under the Bus, Calling Them “Repugnant Group of People”

Conservative grifters?

After an interview with far-left New York Times, it appears Black Rifle Coffee have exposed themselves as nothing but a group of grifters.

The fact that a “conservative” brand were so willing to give an interview to the New York Times is the first eye-opener.

But in the interview, Black Rifle Coffee executives had harsh words for its conservative base that believe in the right to defend yourself.

The executives made remarks that Kyle Rittenhouse and those who defend him are racists who need to be “flushed down the toilet.”

Maybe someone should remind these grifters that Rittenhouse was chased down by violent ANTIFA thugs and was forced to shoot or else be killed that night in Kenosha.

NYT Investigative Journalist shows that Kyle Rittenhouse did not shoot first. He was running away from Antifa & rioters pursuing him while shots were fired. https://t.co/mVU3SAkWWb

— Kyle Kashuv (@KyleKashuv) August 27, 2020

But the damage is done.

Black Rifle Coffee has ditched the conservative base that pumped up their sales the past several years.

And you can expect those sales to plummet in the near future.

Here’s more details of BRCC’s grift:

Black Rifle Coffee, which offers an AK-47 Espresso blend, has explicitly presented itself as a troll-y, MAGA alternative to Starbucks. The company doubled its sales last year. It’s also trying to distance itself from some of its new customers. https://t.co/SX1RWupqsS

— The New York Times (@nytimes) July 14, 2021

People claiming this is fake because it’s NYT, these are literally quotes from Black Rifle Coffee – and the company is promoting the article. https://t.co/D3R8OFtgAw pic.twitter.com/Q7mJo8BFph

— Cernovich (@Cernovich) July 17, 2021

Black Rifle Coffee takes a knee in a far ranging NYT interview, where they claim St Michael is a white supremacist symbol according to “a friend in the Pentagon,” and that those who believes Kyle Rittenhouse acted in self defense are racists to be “flushed down the toilet.” pic.twitter.com/IoGE3dOcHc

— Cernovich (@Cernovich) July 17, 2021

St. Michael the Archangel doesn’t belong on a coffee bag in the first place, but to connect Catholic iconography to racism is beyond the pale. This is Black Rifle Coffee today. pic.twitter.com/AJ9PuxSt4G

— Cernovich (@Cernovich) July 16, 2021

https://twitter.com/TheQuartering/status/1416516108983603215

#BlackRifleCoffee doesn't want you to support #Rittenhouse. But that's because their coffee sucks. Support America. Support Kyle. https://t.co/YIXxeoFodC

— Robert Barnes (@barnes_law) July 17, 2021

Thing is, Black Rifle Coffee isn't great coffee. I tried it, didn't like it, and stuck with Dunkin'.

All they had was their conservative branding, and they just killed it.

Dumb.

— John Cardillo (@johncardillo) July 17, 2021

To those saying "don't believe the NY Times about Black Rifle Coffee!," Black Rifle is promoting the article on their social media without a single disclaimer that anything within is wrong.

— John Cardillo (@johncardillo) July 17, 2021

“It’s such a repugnant group of people.”

The executives behind @blckriflecoffee, a coffee and lifestyle brand hugely popular with conservatives, has some choice words to describe part of its customer base. https://t.co/BxTpq0kfQY pic.twitter.com/mbdrBSpwGs

— Andy Ngô 🏳️‍🌈 (@MrAndyNgo) July 16, 2021

Here's how Black Rifle Coffee's executives see people who were upset with their condemnation of Kyle Rittenhouse pic.twitter.com/zU8u9LEVHY

— Scott Greer 6’2” IQ 187 (@ScottMGreer) July 16, 2021

Gateway Pundit reported:

America’s Coffee?

The founder of Black Rifle Coffee, the ‘America first’ alternative coffee company that received an endorsement from Trump in 2017 and sponsors conservative media outlets like The Daily Wire and BlazeTV, had extremely harsh words for some of his customer base in a recent interview, calling them “such a repugnant group of people,” among other things.

The company started in 2014 branding itself as pro-military, pro-firearm, pro-law enforcement, and ‘anti-hipster.’ All of which are popular views among the right – hence why the brand gained popularity in the conservative and MAGA movement in 2017.

Despite building the brand off of a very distinct message that is targeted at conservatives, the owner did not hold back when describing how he wanted to “flush the toilet of” some of the customers that doubled their sales over the past 3 years. 

PRAYER CHAIN FOR TRUMP: Please add your name and a prayer to support our President!

In his interview with The New York Times, Evan Hafer decided to ‘roast’ some of their loyal customers by denouncing supporters of Kyle Rittenhouse and “racist Proud-Boyish people”.

“You can’t let sections of your customers hijack your brand and say, ‘This is who you are, it’s like, no, no we define that.”

“It’s such a repugnant group of people. It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”

Hafer seemed all too excited to finally get his 15 minutes of glorifying coverage from the neo-Marxists at the Times.

“The racism [expletive] really pisses me off. I hate racist, proud boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

His responses prompted the reporter to gleefully ask him if Black Rifle Coffee would change their popular ‘Beyond Black’ Blend’s name to ‘Beyond Black Lives Matter,’ so they could easily “alienate the racists polluting it’s customer base.”