It was a short and uneventful “pillow fight,” but gun activist David Hogg just conceded defeat to Mike Lindell.
Hogg announced back in February that he would launch his very own pillow company to compete against Lindell.
Hogg conceded defeat on Twitter on Saturday, proclaiming he had ended his relationship with ‘Good Pillow.’
“Effective immediately, I have resigned and released all shares, any ownership and any control of Good Pillow LLC.”
Hogg stated that after speaking with friends and family, he did not have the time to dedicate to the endeavor due to his activism, school, and family commitments.
Our friends at the Washington Examiner have the scoop:
Liberal activist and entrepreneur David Hogg announced he has left Good Pillow, the “progressive pillow company” he started to compete with Mike Lindell's MyPillow.
“A couple weeks ago, a very spontaneous interaction over Twitter between me and William LeGate led to us trying to start a progressive pillow company,” he tweeted. “The goal was and still is to create a great pillow that is sustainably produced in domestic unionized factories and have a percentage of those profits benefit progressive social causes.”
The March For Our Lives founder said the company started with “immediate and overwhelming support” but that he “could not give 100%” given his other activism priorities.
The new company will now continue solely under the leadership of co-founder William LeGate, according to Hogg.
“We were met with immediate and overwhelming support. But I soon realized that given my activism, schoolwork, and family commitments, I could not give 100% to being a full time co-founder at Good Pillow,” he explained.
“The reasons for my departure rest entirely with me and my own personal commitments and I truly wish Will nothing but the best,” Hogg added.
Here's Hogg's long-winded explanation from Twitter:
More from the New York Post:
He must have slept on it.
Parkland shooting survivor David Hogg says he’s giving up his role in the pillow company he launched to compete with conservative MyPillow CEO Mike Lindell — and going back to activism.
Hogg, 20, announced on Twitter Saturday “resigned and released all shares, any ownership and any control of Good Pillow LLC” effective immediately.
“The reasons for my departure rests entirely with me and my own personal commitments and I truly wish (co-founder William LeGate) nothing but the best,” he wrote.
“Over the next several months, I will be taking some time to focus on my studies in college and advance the gun violence prevention movement with March For Our Lives and personally.”
Hogg — who was a Marjory Stoneman Douglas High School student during the slaughter in 2018 — said in early February that he was working with LeGate, a tech entrepreneur, on a rival pillow firm.
He claimed the “progressive competition” could put Lindell, who hawks patented foam pillows on infomercials, out of business.
Hogg never hid from the fact that his goal was to put Mike Lindell out of business.
For this reason, many on Twitter are trolling Hogg for his failure.