We live in a time right now where most Americans are staying at home due to fear of the coronavirus pandemic.
Surly one would expect that this year’s Grammys would get record ratings numbers.
Well, they did…
This year’s show produced the worst ratings in the show’s history.
Despite the fact that most people are home, people just don’t care anymore, and rightfully so!
This year’s Grammy awards was filled with politics, wokeness, and lots of virtue signaling.
The New York Post has more on the disastrous showing from the once-popular musical award show:
The 2021 Grammys made history and turned heads — but it still couldn’t win the ratings game.
Sunday night’s annual music awards on CBS saw everything from a record-breaking number of wins from Beyoncé, an NSFW performance from Cardi B and Megan Thee Stallion, and killer styles from a mostly remote slate of celebs.
But all the twerking in the world couldn’t boost the numbers for the oft-maligned event, which regularly struggles with accusations of racism and rigged voting.
Early ratings from Nielsen have the awards drawing a measly 7.9 million total viewers, although the numbers are expected to climb a bit when adjustments are made for time zones. Still, they’re not expected to do better than 2020’s awards — in fact, they may just be at record low levels, according to the Wrap. This article will be updated as the final numbers come in.
Last year, 18.7 million viewers tuned into the event, broadcast from the Staples Center in Los Angeles in pre-pandemic January. The numbers were down by about 1.2 million from 2019, when the program saw a boost in viewers — 19.9 million pairs of eyeballs — after 2018’s particularly poor showing.
The ratings for the Grammys have absolutely plummeted, and this is in spite of the fact that everyone is stuck at home due to the pandemic.
Apparently, people have better things to do with their time then watch a bunch of leftists pat each other on the back for several hours.
The Blaze has more on the ratings plummet:
Some viewers could have been turned off by overtly sexualized performances by Cardi B, Megan Thee Stallion and others.
Parents Television Council President Tim Winter called the Cardi B performance "entirely unfit for a primetime network television broadcast."
"Artists have every right to confound empowerment with debasement, and sexiness with debauchery, but a broadcast television network carries a higher standard, especially during the times when children are likely to be in the audience. Shame on CBS," he added.
Ahead of the show, Grammy executive producer Ben Winston predicted in an interview with Variety that they would lose 40% of the TV viewership, and said he would call it victory if they were able to limit the drop to less than 40%.
"Since we're talking to Variety, I hope the story the next day won't be 'Ratings Down by 40%!'"
Instead, the TV ratings dropped by more than 53%.
There are several probable reasons for the low ratings.
Most Americans are sick of listening to celebrities for their political views.
Many are also sick of the overtly sexual nature of the show, which has essentially become softcore porn at this point.
Others don't appreciate the anti-police agenda that this year's show pushed.
This performance appeared to encourage violent rioting:
The silver lining of all this:
People are waking up.
They are done listening to celebrities and their political opinions.