Aunt Jemima Officially Changes Its Name After Preasure From Liberals

We’ve all had some Aunt Jemima pancakes or syrup at least once in our lives.

Welp those days are over.

PepsiCo, Inc., which owns the Aunt Jemima brand has now officially changed the brand’s name to Pearl Milling Company.

The name change comes after liberals boycotted the brand name Aunt Jemima because it was “racist”.

'Aunt Jemima' officially has a new name and logo https://t.co/jhMfLA7fux pic.twitter.com/WhEEeu68vB

— philip lewis (@Phil_Lewis_) February 9, 2021

Aunt Jemima Maple Syrup new logo & name!

RACISM JUST ENDED! pic.twitter.com/KhGtYOPTJu

— KEEM 🍿 (@KEEMSTAR) February 10, 2021

Fox Business got the scoop:

Aunt Jemima will soon become a relic of the past.

The pancake brand’s parent company, PepsiCo, Inc., announced it is rebranding Aunt Jemima to Pearl Milling Company.

In a press release issued Tuesday, the food and beverage giant revealed the line of pancake mix and syrup will maintain its signature red color alongside the new brand name and logo, but it will have no reference to the Aunt Jemima brand.

Aunt Jemima had first been introduced in the late 1880s as the first ready-mix pancake flour. The brand featured a fictional African American character, who is thought to be based on early spokeswomen who were formerly enslaved, according to the Associated Press.

'Aunt Jemima' officially has a new name and logo https://t.co/jhMfLA7fux pic.twitter.com/WhEEeu68vB

— philip lewis (@Phil_Lewis_) February 9, 2021

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It’s an historic day for all Americans … who love pancakes — “Aunt Jemima” is officially out, and Pearl Milling Company is in.

PepsiCo — the parent company of the syrup giant — announced Tuesday it is “starting a new day with Pearl Milling Company … rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.”

That’s a lot of corporate-speak for … we scrapped “Aunt Jemima” and created a new logo that’s still tied to history, but without the stereotyped image of a Black woman with a headscarf in the kitchen.

PepsiCo filed to trademark the new logo on February 1. You’ll recall, last summer the company said Jemima had to go after it took a look at all its brands to “ensure they reflect our values and meet our consumers’ expectations.”

Somehow I’m still going to the store looking for Aunt Jemima syrup. https://t.co/T3M1B8ipS2

— Phil Spain (@philenespanol) February 9, 2021

What do you think of the name change?