Let this be a lesson to all businesses: if you abandon your core audience, they will abandon you.
Fox News has come in dead last in the cable news ratings race.
That’s right…
Fox is officially behind CNN and MSNBC.
To put this into perspective, the last time that both CNN and MSNBC beat Fox News is in 2000.
Twenty-one years…
Fox News appeared to backstab President Trump on election night.
They were the first network to call Arizona, despite the fact that hardly any of the votes had been counted.
Since the election, they appeared to insult President Trump.
They called claims of election fraud “conspiracies.”
And now…
Their audience has abandoned them.
More details below:
🚨Fox slaughtered-
LAST PLACE in all ratings categories:
Daytime:
25-54 demo- last
Total audience- lastPrimetime:
25-54 demo- last
Total audience- lastThey shook up -the lineup today- I wouldn’t be surprised if there were some management changes soon.https://t.co/jDmzdff1r3
— 🇺🇸 ERIC BOLLING 🇺🇸 (@ericbolling) January 12, 2021
Headline of the day: "Fox News Beaten in Ratings by Both CNN & MSNBC for First Time in 20 Years" (Newsweek)
— Emerald Robinson ✝️ (@EmeraldRobinson) January 12, 2021
Both CNN and MSNBC beat Fox News across the board in ratings on Wednesday, Thursday, and Friday. Prior to that, according to Nielsen, the last time Fox News lost to both networks in total viewers was over 20 years ago, on 9/24/2000.
— Justin Baragona (@justinbaragona) January 11, 2021
During the Capitol protests, CNN and MSNBC soared above Fox News.
Both liberal networks scored their highest ratings ever.
You’d think that Fox News would have scored historic ratings, especially since thousands of Conservatives were at the Capitol.
But…
Trump supporters have since found alternative news sources.
Business Insider confirms the worst performance for Fox News since 2000:
CNN and MSNBC scored both higher ratings than Fox News at the same time for the first time since 2000 as their viewership boomed during last week’s storming of the US Capitol.
Data firm Nielsen said that MSNBC and CNN both beating Fox News in the ratings last week was the first time that had happened since September 24, 2000, according to Mediaite.
The networks saw viewership soar as Trump supporters stormed the Capitol on Wednesday, and that gap grew during their coverage of the event in the following days.
According to the Daily Beast, this is what the viewership figures looked like:
On Wednesday, CNN averaged 5.941 million total viewers, while MSNBC averaged 4.543 million and Fox News averaged 3.464 million.
On Thursday, CNN averaged 3.854 million total viewers, MSNBC averaged 3.321 million, and Fox averaged 1.935 million.
On Friday, CNN had 3.121 million total viewers, MSNBC had 2.816 million and Fox News had 1.702 million.
The three networks were the most-watched in the US for that period.
CNN and MSNBC also led Fox News in key demographics.
[…]
Wednesday, the day of the siege, was also the most-watched day in CNN’s history and MSNBC’s highest-rated week ever.
Now that Fox News is losing the ratings race, they’ve decided to shake up their schedule.
It appears that they’ve demoted some anchors while promoting others.
But is it too little, too late?
BREAKING: Fox News Announces Major Lineup Shakeup https://t.co/ZtTzxS9GbS
— 🇺🇸 ERIC BOLLING 🇺🇸 (@ericbolling) January 11, 2021
The truth is that no one watching any of these "news sources". There is a massive audience in the world for real American news and media. Fox can't even gather crumbs now.. https://t.co/TLDBMFFYH6
— Kari Baxter Donovan (@Saorsa1776) January 12, 2021
The recent Fox News ratings should have been a warning. https://t.co/XqO9vMDPFl
— The Columbia Bugle 🇺🇸 (@ColumbiaBugle) January 6, 2021
https://twitter.com/navylady31/status/1348934813374443520
Fox ratings collapse: Network finishes last in every time slot — Chris Hayes beats Tucker Carlson https://t.co/tfRDhvvduG
— Election Wizard (@ElectionWiz) January 10, 2021
There are claims that Fox News is panicking.
Observers say it looks like the network demoted Martha MacCallum to the daytime hours.
Of course, PR for the network claims otherwise.
But could the ratings figures be telling us the truth?
The network needs to shake things up to stay relevant.
KMJ Now confirms the shakeup and terrible ratings:
The rise of Newsmax TV has caused a major shake-up at Fox News, which announced Monday that its early evening show host Martha MacCallum has been demoted back to an early afternoon slot, among other lineup shakeups.
“Newsmax’s consistently strong numbers during the day and especially at the 7 p.m. ET slot has caused panic at Fox, which rarely makes lineup changes,” Newsmax said in a statement Monday, adding with a wink, “The Fox is on the run.”
MacCallum’s “The Story” had long been the #1 cable news show in the 7 p.m. time slot, until Newsmax TV’s “Greg Kelly Reports” began a ratings surge in recent months.
With Kelly pulling an average over 800,000 viewers per minute each night, MacCallum had fallen to third place behind CNN and MSNBC.
In December Greg Kelly Reports beat MacCallum in the key demo, a news story broke by CNN.
Newsmax has consistently taken one-third to one-half of Fox’s audience in each day part, according to the Nielsen Coverage Rating. The Coverage Rating shows a network’s viewership proportionate to the homes that can tune in.
Last week the Nielsen Coverage Rating for 7 p.m. showed that in the crucial 35-64 demo, “Greg Kelly Reports” was pulling more than half of MacCallum’s “The Story” (.77 versus 1.53).
The Nielsen numbers tell only half the story. Newsmax streams free on most OTT platforms and Fox News does not.
Newsmax estimates the OTT viewership nearly doubles its Nielsen average viewership numbers.
Newsmax’s consistently strong numbers have caused Fox to make additional changes.
What about you?
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Or have you found other sources for news such as WeLoveTrump?
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