Uh oh.
A few weeks ago, we noted that Fox News’ ratings appeared to take a hit.
Many Trump supporters believed that the network backstabbed President Trump.
Well…
Things are NOT getting better the news network.
Fox’s ratings are continuing to get worse.
In fact, Fox News is now consistently behind MSNBC and CNN in the key demos that advertisers covet.
More details on this disastrous performance by Fox News below:
On Friday, CNN beat Fox News in the key 25-54 demographic in every single hour from 9 AM to 11 PM.
That includes Anderson Cooper topping Tucker in the demo at 8 PM.
At 7 PM, Fox's woes continued as Erin Burnett more than doubled The Story in the demo (563,000 to 253,000).
— Justin Baragona (@justinbaragona) November 23, 2020
https://twitter.com/WW_NEWS_/status/1329198772589637634
https://twitter.com/queenalmamarie/status/1329614858220924931
The great @FoxNews daytime ratings CRASH will only get worse! https://t.co/GdOWwV7EOY
— Donald J. Trump (@realDonaldTrump) November 20, 2020
How bad is the ratings collapse?
It appears that Fox News has lost at least 32 percent of its audience.
Wow!
The only question is… is this is a permanent viewership loss?
Only time will tell.
Coincidentally, Time Magazine confirms the ratings collapse:
In a bizarre video retweeted Tuesday by President Donald Trump, a sinister-looking Randy Quaid is seen in a closeup with flashing lights illuminating his bearded face as he intones, “Fox News daytime ratings have completely collapsed.”
Did the actor, who posted his proclamation nearly two weeks ago, know what he was talking about?
Fox’s daytime viewership dropped 32 percent from the two weeks prior to Election Day to the two weeks after, the Nielsen company said.
The post-election, weekday average daytime viewership of 1.63 million was roughly equivalent to that of CNN (1.68 million) and MSNBC (1.71 million). CNN was up 33% and MSNBC up 9% during that time period, Nielsen said.
It’s not unusual for a cable news network popular with fans of a certain candidate to see its audience to drop off when that candidate loses; MSNBC’s ratings briefly collapsed four years ago when Trump defeated Democrat Hillary Clinton.
The difference here is that Trump has been actively encouraging his followers to abandon Fox and hasn’t actually conceded. Newsmax, the conservative network that Trump has been touting, saw its daytime average viewership jump from 88,000 the two weeks prior to the election to 474,000 the two weeks after, Nielsen said.
For the year to date, Fox has been averaging 2.06 million viewers in daytime, compared to MSNBC’s 1.41 million, CNN’s 1.17 million and Newsmax’s 85,000, Nielsen said.
It’s important to emphasize that the decline is only a two-week slice of time. Fox’s prime-time viewership, while down 38% in the two weeks post-election, is still well ahead of its rivals.
Fox News was the top-rated cable network in prime time last week, averaging 2.98 million viewers. ESPN averaged 2.58 million, MSNBC had 2.18 million, CNN had 2.05 million and Hallmark had 1.43 million.
NBC was the top-rated broadcast network last week with an average of 6.3 million viewers. Fox had 5.8 million, CBS had 4.5 million, ABC had 4.2 million, Univision had 1.3 million, Telemundo had 990,000 and Ion Television 980,000.
ABC’s “World News Tonight” led the evening news programs with an average of 9.7 million. NBC’s “Nightly News” had 8.3 million and the “CBS Evening News” had 5.9 million.
Perhaps such a terrible downfall will make the network rethink turning its back on its key viewers.
Fox famously called Arizona early… but appeared to hold off judgement on North Carolina when it was clear that President Trump won.
Many have accused the news networks of turning the “narrative” against Trump.
Fox News daytime ratings drop by 32% in two weeks since the election https://t.co/tT9JtMLHDc
— TheBlaze (@theblaze) November 25, 2020
https://twitter.com/reubing/status/1329071881735999498
https://twitter.com/stirednotshakn/status/1329838009068515328
I hope the last holdouts for @FoxNews will finally say go to hell. This is out of control to bash @SidneyPowell1 I hope those ratings keep crashing… pic.twitter.com/l8An5BUU2n
— 𝕞𝕖𝕝𝕚𝕤𝕤𝕒 🙈🙉🙊 (@my3monkees) November 20, 2020
Fox News was once the king of cable news.
There was no question they were more watched than CNN or MSNBC.
It wasn’t a competition.
Now… it appears that both networks are outperforming Fox where it matters.
KWWL News 7 has more details on the ratings drop, calling it a “fall from grace”:
Fox News ratings have taken a downward drop.
And now the question is being asked: is it because President Donald Trump lost his bid for reelection — or because Trump is urging his followers to abandon Fox?
No matter the reason, Fox’s numbers are in decline.
Nielsen reports the cable outlet’s daytime viewership fell 32 percent from the two weeks before Election Day to the two weeks after.
Both CNN and MSNBC posted gains over Fox during that same period.
Trump has recently called on his followers to migrate to Newsmax, a network that leans further right than Fox tends to.
Ouch.
Let this be a lesson to news networks…
Instead of pushing a narrative, perhaps you should focus on telling the truth!
The American people deserve nothing less!
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