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Did This Jeep Ad Featuring OneRepublic Already Win Best Ad of the Year?

Judge for yourself


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It’s already being hailed as one of the best, most patriotic, ads of this year’s Super Bowl.  

It’s a new take on the National Anthem with few actual words being sung, but a word-for-word rendition in the video.

Sound confusing?

Auto Evolution explains more:

If you look at the ad casually, there’s a good chance you’ll miss what Jeepw as trying to do. The only words that come out of Ryan Tedder’s mouth are “Oh say can you see…” at the beginning of the two-minutes long clip and “O’er the land of the free and the home of the brave” at the end.

In between, a lot of images with apparently no connection.

Jeep describes the video as a “word-by-word visual score” of the national anthem, meaning that for the better part of it corresponding images were used instead of words, on the backdrop of piano music.

Let’s explain (with words).

The first verse of the anthem is “Oh, say can you see by the dawn’s early light.” That translated in the clip as follows: Oh is the shape of a tire,  say is a woman pointing at her mouth, can is a soda can, you is a poster of Uncle Sam pointing a finger, see is another woman looking up,  by the dawn is a morning jogger, early is an alarm clock set at 4.00 AM, and light is a light bulb coming on.

See where this is going?

Jeep vehciles appear in the clip 13 or so times. Each time the image is supposed to correspond to a certain word in a certain verse. We’ll let you discover what image belongs where in the clip attached below.

Note to the brave who will try though: if you don’t know The Star-Spangled Banner by heart, it would be better to find a written version of it before getting to work, or else the clip remain just another ad with pretty pictures. 

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