The last company to cut ties with Ye formally known as Kanye West is Adidas.
In a recent statement, Adidas cut ties with Ye for “anti-Semitic” remarks in a recent interview with Lex Fridman.
Adidas would be quoted saying “Adidas does not tolerate antisemitism and any other sort of hate speech”.
Adidas would go on to tout that they are the“sole owner of all design rights to existing products as well as previous and new colorways under the partnership”
Here’s why Adidas cut their deal with Ye:
Kayne ‘Ye’ West:
“We’re still in the Holocaust”Lex Fridman:
“With all due respect, I’m jewish. Parts of my family perished in the Holocaust of Nazi Germany. There is a difference!”How can people still take @kanyewest seriously? pic.twitter.com/Ee7OWLv8ac
— Crypto Hub💡 (@CryptoHub210) October 25, 2022
Lex Fridman tries to tell Kanye West he’s on some bullsh*t & Ye says he doesn’t trust Lex.
What do you think? pic.twitter.com/zN6uUddp5z
— An0maly (@LegendaryEnergy) October 25, 2022
A couple of days before the interview dropped The Daily Mail released this video:
https://twitter.com/FairwayWill/status/1582510382073016320
MSNBC had these details to share:
Adidas on Tuesday ended its partnership with Ye, formerly known as Kanye West, after the musician made a series of offensive and antisemitic comments.
Adidas said in a statement: “Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
“After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.”
It said this would have a short-term negative impact of up to 250 million euros ($246 million) on net income in 2022 due to high seasonality in the fourth quarter.
It added that it was the “sole owner of all design rights to existing products as well as previous and new colorways under the partnership”
Adidas has cut ties with Kanye West
“The company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect.” pic.twitter.com/4sLtc7bEwO
— Dexerto (@Dexerto) October 25, 2022
CNN got the scoop too:
Adidas had ended its partnership with Ye, also known as Kanye West, with “immediate effect.”
In a statement Tuesday, the sportswear maker said it “does not tolerate antisemitism and any other sort of hate speech” and said that his recent comments were “unacceptable, hateful and dangerous.” Adidas said they violated the company’s “values of diversity and inclusion, mutual respect and fairness.”
Sales and production of his Yeezy branded products have stopped as well as payments to Ye and his companies. Adidas said it will take a €250 million hit ($246 million) to its fourth quarter sales.
Adidas has partnered with West since 2013, when the company signed his brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”
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