Former MLB Star Alex Rodriguez Launches Man Makeup Brand

The feminization of men has been an agenda being pushed by the elites for years and now former New York Yankee All Star Alex Rodriguez has decided to be part of the scheme.

Alex Rodriguez has decided to partner with Him & Hers and launch a new makeup product just for men.

The new product will be called The Blur Stick and will conceal blemishes.

Arod had this to say about the product “I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,”.

Alex Rodriguez launches makeup for men https://t.co/zq5potaboQ pic.twitter.com/TYso27fD0m

— New York Post (@nypost) May 21, 2021

After a partnership deal that was reportedly worth up to $79M after its IPO, @AROD has teamed up with Hims to develop its newest item: The Blur Stick.

“As I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps.” pic.twitter.com/jCkOxRPq9c

— Boardroom (@boardroom) May 20, 2021

Page Six had more to add to the story:

Following his breakup with Jennifer Lopez, Alex Rodriguez is going for a glow up.

The former baseball pro, 45, teamed up with Hims & Hers — the beauty and wellness company in which he and Lopez, 51, became investors together last year — to develop the brand’s first makeup for men.

“I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez shared on Instagram Thursday.

Enter The Blur Stick, “a convenient concealer specifically designed for men that can be used for skin imperfections,” per the star, who added, “Check it out, I think you’ll be surprised how often it comes in handy.”

Priced at $17 and available in eight shades, the “sleek, discreet” product is made with ingredients including aloe extract and jojoba seed oil to help soothe and moisturize the skin.

.@AROD announced his latest collaboration with @wearehims, developing the brand’s first makeup product for men! https://t.co/PAnV6nCOHC

— ExtraTV (@extratv) May 21, 2021

Yahoo News covered the story also:

Alex Rodriguez is taking a swing at the beauty industry.

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On Thursday, the 45-year-old baseball legend shared several photos to his Instagram — one of him just posing, with a beaming smile, and another showing him using a blur stick by the company Hims, a wellness brand that gives men affordable access to hair, vitamins, mental health, skin products and more. The concealer, which he worked with the brand to create, was specifically designed for the needs of men.

“Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” he captioned the photos, in part.

Many users on Twitter had a lot to say about Arod’s new makeup product:

J-Lo's ex Alex Rodriguez unveils makeup line, touches up concealer in new ad and it looks very casket ready! 😂😂😂👩🏽‍💻 #Jlo got tired of competing! It’s all so clear. #alexrodriguez https://t.co/fQvJ5TLx5B

— CoffeexAccountability (@Coffeexaccty) May 22, 2021

Dude putting that Alex Rodriguez makeup on.. pic.twitter.com/EzigUmZFsZ

— Van (@vanman_1000) May 21, 2021

Baseball players have a hall pass to wear eye black but wearing makeup is just too far.