Proctor & Gamble, the parent company of shaving brand Gillette, learned its lesson the hard way that the vast majority of its base (so, everyone that’s man enough to grow facial hair) are sick and tired of the “toxic masculinity” narrative, of being constantly berated with imperatives to be more feminine, and of being targetted as scapegoats for all that’s wrong with the fake liberal idea of the “cruel, white Western world.”
And, when I say P & G learned their lesson the hard way, I mean it, as many are specultating that it was the company’s now-infamous “toxic masculinity” Gillette ad that cost P & G billions of dollars after men turned away from the brand in protest.
P & G just released a report that detailed a $5.25 billion dollar net loss, of which an $8 billion write-down on Gillette contributed heavily to.
Take a look at news of this that hit Twitter:
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